Hello. This is Takeo Fujii. This time, I'd like to talk about BtoB.Effective Lead GenerationThis section provides an explanation of the following.
Lead generation is the process of generating potential customers. In other words, it means to generate.
What are some of the most effective ways to reach potential customers? This article will show you.
The tactic I'm using is very effective in BtoB. I will share with you how it works.
Why can't I get potential customers?
There are many ways to actually acquire potential customers.
However, many companies are not able to acquire potential customers. The reason for this is simple.
It's simple.Because no tasty proposal (offer) has been thrown.It is.
I'm getting access to my landing page (LP), but for some reason it's not leading to a request for information. The number of inquiries does not increase.
I've seen this happen many times.
Even if you run Facebook ads, it's not easy to get requests for information, so you have to do A/B testing to find out the response, change the design of the LP, and so on.
There are many managers who try to do this, but in the end, the cause is sometimes the weakness of the offer.
In other words, we have not been able to offer a tasty proposal that makes the prospective customer want to know more.
A tasty proposal, this is an "offer".
What is an offer?
Explain the offer in simple terms. It's a simple way of saying, "What are you going to do for me? is to tell you.
If you sign up for LINE@, I'll give you a half-price coupon for 50% off a custom-made suit.
"Request information and I'll give you a free consultation."
What will you do for me? This is the offer.The most common cause of lead generation failure is a weak offer.It is.
So here is a tactic that I recommend to managers. I recommend this tactic: "Lead Magnet.
What is a lead magnet?
What is a lead magnet? In simple terms, it is a magnet that attracts leads (potential customers).
A magnet that attracts potential customers, that is a lead magnet. This site also gives out a PDF called "How to create content that attracts customers".
The PDF I'm handing out is one of the lead magnets. I give out these PDFs in order to attract potential customers. In other words.You're fishing for things.That's why.
I'm saying, "I'm giving out this PDF, and if you want it, you can download it by entering your email address.
A lead magnet is similar to the word "request for information".
There are many ways to do this. There are many ways to do this. You can give away free videos of past seminars, or you can give away free software that you have developed.
All of them have one thing in common: they entice you to register with a free gift.
The key to effective lead generation
Lead generation, which I also practice, is very rational. ...I value "rationality" very much.
In other words, people will bite on a proposal that has flavor. This is natural.
Why can't I get potential customers even if I advertise? Why doesn't it lead to a request for information? The answer is simple. It's because it's not a good offer. That's it.
So what is a good proposal? What is a good proposal for a potential customer?"Minimize the risk, maximize the benefits and expectations you receive."This is a good suggestion.
This is like one law. It's like a seesaw game. If all you have to do is give your contact information and get a great gift, you won't hesitate to sign up.
If you're going to give them something they don't want until they give you their contact information, no one is going to sign up. It makes sense to give away free stuff that your prospects will want.
If you want to attract potential customers, you need toYou have to make a tasty offer. This is an important point regardless of the industry or business type.
Even when attracting customers with flyers, if the proposal has no merit, it will not be effective at all. It will just be thrown away and that's the end of it.
Why free offers work.
Just the fact that it's free can make it more attractive. That's why we recommend that you make your offer free for lead generation. When it comes to paid offers, the story changes.
You can get something good for 500 yen. I think this is still good. But if you are going to charge 500 yen, you have to offer something even better.
There is a difference between free and paid. If you receive a free gift, you may think, "It's free, so it's okay. But if it is 500 yen, they will be disappointed and say, "I paid for this...".
This is because making a potential customer pay money raises their expectations.
There is a very fine line of sensation for consumers. It determines whether or not you will get a potential customer.
So, you want to succeed in lead generation. If you want to get the marketing benefits."An uncommonly strong offer."Keep this in mind.
If you create an uncommonly powerful offer, you will get potential customers.
My recommendation for lead generation is a method called "lead magnet". I have an article that actually explains it.
This lead magnet tactic is lead generation that can be used in any industry sector.
[Conclusion] How to succeed in lead generation
In this article, we talked about effective lead generation. This is a very important topic.
This is very useful for the actual marketing process. I hope you will make use of it.
If there is anything else you would like to know about lead generation, please feel free to comment anytime.
I'll see you next time. Thank you very much for your time.