Hi, I'm Takeo Fujii. This article will be effective for any type of business.list marketingThe following is an easy-to-understand explanation of the basics of
I'll start with the foundation of what a list is. It's important to truly understand the value of this list in your business.The first step to keep your profits growing steadily and steadily.It is.
- Unstable sales
- I want to generate more profit.
- Want to improve LTV
- I want to reduce my expenses.
- I want to be able to forecast sales.
If you are a sole proprietor or a small business owner, you will surely see your numbers change in a month just by incorporating the basics. Please read this article to the end and incorporate it into your own business.
This may seem like a long article, but it can be read in about five minutes. If it can spark your business in five minutes, it's worth reading.
What a list solves for business.
First of all, picture this in your brain. What is the most important thing you want right now in your business?
There is no need to announce it. I just want you to answer this question honestly.
In the past, I've asked entrepreneurs about this, and many of them have said
- Stable sales
- confidence (in oneself)
- Work-ready personnel
These are the things I want for my business," said one respondent. This is an honest answer.
I am sure that you will want these things too. You want to make your business more stable, you want to generate profits steadily, you want clients who will pay you again....
Please start right now, at this moment.Building a list.should be your first priority.
This is because whether your business is a real business with a physical store or an online business, without exception, you need a "list" for your business.
What is a list?
A list is arguably your most important business asset. So first, let me explain what a list is.
Think of a list as a "contact list" that you have. (There are different types of lists, but in this case, simply think of it as your contact information.)
Contacts of people you can contact by email, phone, line, etc., and keep adding to those roster lists.
If you want to make sales efficiently and consistently, you need this list.
How many lists do you have on hand? The number and quality of your list will determine the stability and sustainability of your business success. Of course, the income itself will also change.
Therefore, always remember to increase your list in your mind when doing business.
Why do I need a list for my business?
By having a larger list to contact, you can contact more people: 1,000 email addresses instead of 10, 10,000 instead of 1,000, 100,000 instead of 10,000.
The more contacts you have, the better you can reach out to potential customers.
If you email 100 people, two of them might buy your product; if you email 1,000 people, 20 of them might buy it; if you email 10,000 people, 200 of them might pay for it.
In other words, the more lists you have, the more people you can reach out to. As a result, you can improve your sales.
Number and quality of lists
Here's a quick summary.
- A list is "contacts you can approach.
- The more lists, the better.
- You can reach out to more people.
- As a result, it will lead to stable and improved sales.
We've been talking about a thousand people instead of a hundred, ten thousand instead of a thousand.... I've been talking about numbers. Now let's talk about something else. Let's think about the quality of the list.
For example, you have a list of potential customers who have a strong interest in your product, and a list of people who are completely indifferent. Which one is more likely to get them to buy?
A list of potential customers who have a strong interest in your product is more likely to buy. Here's another thing to think about.
- 100 potential customers with strong interest
- A thousand people indifferent.
In this case, looking at it from a simple point of view, 1,000 people with no interest would be more likely to be sold. However, the real value is in the 100 potential customers who have a strong interest.
Not only are you more likely to buy the former, but you will also pay more for the latter.
Why list marketing is so important
Here is an example of how a list saved a business: In 2020, a state of emergency was declared due to a new coronavirus.
At one point, many store owners were forced to close their stores. Later, some businesses shortened their business hours and saw a decrease in sales. One yoga teacher, who decided in early April that this was a bad idea, started an online yoga class.
What was good about her was that she had a LINE@ and a newsletter for her yoga class. So she had a list at hand.
As a result of my business list-taking.
I switched from teaching yoga workshops in stores to doing them in an online format.
As a result, she was able to conduct yoga classes online until the end of July and secured sales without difficulty. As a result, she was able to conduct yoga classes online until the end of July and secure sales without difficulty.
She used the list she had at hand to start a new initiative as soon as possible. This proved to be very effective.
Thanks to the list, I was able to secure sales.
It was some time after that that telework and online classes started to become popular in the world.
Considering those circumstances, the swiftness with which you started the workshop online at the beginning of April is wonderful.
Of course, the speed with which she acted was amazing. And best of all, she didn't hesitate to implement list marketing. As a result, she was able to secure sales at Corona.
Even if something unforeseen happens like this, if you have a list, you can manage your business. A list is the most important thing in business. The list is more important than the immediate money.
If she hadn't had the list, she probably would have gone out of business with her yoga classes.
This is just one example. But your business will always need a list as well.
How to collect lists on the web
Now, back to the topic at hand. Let's get ready to do some list marketing.
So what kind of lists should you actually collect online? A typical list would be
- Email address
- Phone number
These are the three mainstays when gathering a list.
In recent years, LINE@ marketing is also powerful. Therefore, more and more B to C companies are attacking LINE as a list. On the other hand, in B to B, email is still dominant, so email addresses are often collected.
Since I also approach entrepreneurs, managers and corporations, I collect "email addresses" as a list as well.
Gather a list according to the industry type of your business. ...Now, you may be wondering.
I have 100,000 followers on Twitter, is that a list?"
[Supplemental] Are social networking sites a list? No?
There are different ways to think about it, but I think social networking is not a list.
Even the most influential Facebook and Twitter accounts can be frozen.
If you have been making a living by advertising on social networking sites, it is a matter of life and death if your account is frozen.
If there are any regulations or changes in the platform, your business may also collapse.
In other words, "list building" that does not depend on social networking sites is essential to earn a stable income from your business.
[True experience] The result of doing business without a list.
I'm going to tell you an embarrassing "story from the past.
It was in 2018 that I became a sole proprietor and learned about "lists".
As a sole proprietor, I have no experience in collecting lists. On the contrary, I have no experience in collecting lists. What's that?" That's right. It's hard to believe that I took a marketing course in college.
I didn't have the idea of "collecting a list" because this simple method of "creating a product and selling it" was actually generating a good amount of income until then.
Even without a list, products were being sold by word of mouth from customers and referrals from affiliates.
At that time, my business was in crisis.
Unstable sales and their solutions
My sales started to wobble. I was only selling a couple of products, and I was frantically writing blogs. There was a time when my monthly income did not reach 10,000 yen and I felt depressed, thinking, "If I don't do something, I'll die.
Driven by anxiety, I googled "how to increase sales" and for the first time in my life, I came across the idea of "collecting lists".
How can I gather a list efficiently...? Advertising? Or should I just call around and sell?
I continued to scour for information on list marketing, both domestic and international.
The first list marketing I ever did.
After scouring English-speaking Google and joining Facebook groups where marketers gather, I found a way to acquire a list, and that is"Lead Magnet Tactics."It was.
As a result of adopting this web marketing tactic called lead magnet, I am able to easily acquire potential customers from my website.
I gave a sneak peek of the specific steps & tools for this lead magnet tactic. For more information, click on the button below and steal the tactic from my article.
The reason why I am now able to acquire potential customers online without any difficulty and get rid of unstable sales is because I mastered "list marketing".
...However, the tactics I have learned and used are not highly challenging. I encourage you to take a quick steal of my lead magnet tactics and try them out. You'll be amazed at how effective they are.
[Conclusion] Let's actively acquire a list.
In this article, I explained the basics of what a list is.
I would love to see entrepreneurs and business owners who run small businesses like me incorporate "list marketing" into their business.
To make your business bigger, stronger and more sustainable, list marketing is essential. Read below for an article that further explains my list acquisition method in detail.
We encourage you to acquire a list. It's an easy and simple tactic. But it is very effective.
If you have any questions about lead magnets, please feel free to leave them in the comments section below. I'll see you soon.