I'm Takeru Fujii.
I'll go ahead and say it.Increasing the credibility of your website is a low priority.In this article, I will explain how to make a reliable website. In this article, I will explain how to make a credible website, but it is a process of making a "credible" website.
Trust is built up by continually providing products and services in the best possible condition. This is the royal road to building trust in business. However, in this article, we will use a technique to create a website that creates a sense of trust. It is not a high road.
However, if you create a reliable website, prospective customers will be able to buy products from your website with confidence. (You wouldn't shop at a website you don't trust, would you?)
In other words, what I'm going to teach you here is how to create a reliable website with techniques, even if it's just a hurried one first.
What is trust?
The reason for creating a reliable website is "Haribo". If it looks good, people will believe it.
Let's say you have a man who wears a custom-made suit and seems confident.
"This guy is really elite." "He seems to be good at his job."
That's how people perceive you. Even if the man is not good at his job, they still perceive him by his appearance. This is the illusion of impression.
Let's test one. See the image below.
Which man seems more sincere?"
Most people, unless they are cynical, will choose the right man.
Why does the man on the right appear to be sincere? It has to do with the way they sit, their posture, their clothes, their ornaments, and their location.
However, we have never talked to these two men, and we don't even know who they are. Yet, we can judge which one looks more sincere from a single image.
This is also true for the reliability of a website. It's more about whether or not the website is actually reliable.If it is your first visit, you will be judged on whether or not you can be trusted based on your "appearance.
Why do you need a reliable website?
There is no problem if you do not have any achievements (testimonials) or customer testimonials to post on your website.
Even if you have just started your business and have no credibility yet, you can still create a sense of trust in your website.
Even if it's a haribo.Create a "trustworthy" website.So, when prospects and customers see your website, they will feel comfortable entrusting you with their work.
This is the homepage of Soejima Dental Clinic. It has nothing to do with me, but it's a very good sample homepage, so I'll introduce it here.
How do you feel when you see this dentist's website?
I felt that I was at ease. There are several reasons for this.The most important reason is the color scheme.The main color is a calm green (#438849).
On the left is a calm green (#438849) and on the right is a fresh green (#13FF79).
The impression is completely different, isn't it?
In this way.Each color scheme and design can greatly manipulate the impression you give to people.
People do not shop at websites that they distrust. They are also hesitant to enter their credit card information. It's natural.
Even if it's a hurricane, there is still a need to create a reliable website.
Trust will eventually turn into credibility. Even if it's a sham at first, as more and more customers come to your site, it will be perceived as a trustworthy website. There will come a time when you will no longer need a shiny new look.
However.At first, it makes sense to create a Haribo website.
Now let's talk about it in more detail.
Three tips for a trustworthy website
This section explains the "three elements" that make a reliable website. Please include the three elements I am about to explain in your homepage.
(1) Results (Testimonial)
The first is performance.If not, give up. If you have a track record, you can increase your credibility. Even small achievements are fine.
- Book publishing
- television appearance
- Recommendations from industry authorities
- Customer Comments
All of these are part of our achievements.
How to use "Achievements" to increase credibility on your website
Here are some concrete ways to use your achievements on your website to increase your credibility.
In my case.Testimonials" from past clientson the page.
By putting your achievements in a prominent part of your website, the audience that sees it will judge that you have a real business.
Please be aware of "clarity" when presenting your achievements on your website.
In my case, I include customer testimonials, but I try to provide clarity by including "real names, faces, companies, positions, and personal opinions.
The purpose is to show that these customer testimonials and reviews are not fake. In this day and age, it is easy to fake reviews and testimonials.
Therefore, in order to be credible, the track record must be true.
(2) Make it look good.
Create a trustworthy website.The second tip is "appearance.It is.
If you create your own website, please keep the design simple.
It is desirable to have a design that is not too gory. It's fine if you can create an elaborate design yourself, but if you're a beginner and you try to create an elaborate design, you're likely to end up with a website design that's just a lot of clutter. Yes, I'm that type.
If you want to create your own website, please read below as well.
The colors should be as uniform and consistent as possible. The color scheme for this website is as follows
The more colors you use, the more cluttered your design will look. Use a maximum of three colors.
The color scheme of your website can greatly change the impression you receive. Try to create a color scheme that matches your customer base.
Another thing to do is to devise a font for your homepage. See below.
By using web fonts, you can change the font in your website.
In addition to the type of font, you can change the impression you give to others by changing the thickness, size, and line spacing.
In terms of appearance other than design, one of the most important parts of a website is whether it is SSL enabled.
What is SSL?A mechanism for encrypting data that is passed over the Internet.It is.
Think of it as a mechanism to prevent personal information, such as credit card information, from being leaked to third parties.
If your website is not SSL enabled, you will see the message "The connection is not secured.
If your website is not SSL enabled, 60%~70% people will not make a purchase.
As you can see, "appearance" is a major factor in creating a trustworthy website.
(3) Create a page that shows the actual situation.
And the third is.A page in the homepage.It is.
It should go without saying that a website with little information is also less reliable. If you don't have the information you need, it can be fatal.
If there is no contact information or business information within the company's website, it makes me wonder if the business is really in operation.
So, to improve the reliability of your website, we recommend that you include the following pages.
- Service page
- Rates page
- Contact information (for inquiries)
- About Us
- Management Information
If you are a private business, one thing you can do is to have a page on your website that serves as a resume.
This is my profile page. I created and posted my profile with the intention of not being too boastful, not too formal, but clear.
For a company, the same effect can be achieved by creating a "company profile page".
You can create a more intimate impression by posting the employees working, the face of the president, and including photos of work scenes on the website.
By posting the actual status of the company on our website, we canYou can appeal to the transparency of the company's operations on the ground.
Create a website that incorporates these three elements: results, appearance, and actuality, to increase your credibility.
Take the design of a highly reliable website.
When I was working on a WordPress website in the past.Just make sure you have a reliable website."This is the first time I have received such a request.
When I received this kind of request, I have been collecting and referring to the design patterns of websites that are "considered by the public" to be relatively reliable, such as those of tourism ministries, universities, etc.
For example, the color of the Ministry of Foreign Affairs website is dark blue (#003366).
It's hard to say, but most reliable websites are made in blue. The Ministry of Foreign Affairs is composed of dark blue, not light blue.
It may be inappropriate to use the word "pack".
However, it is a necessary task to think, "Why does this website look sincere?" and refer to the parts that make it reliable.
- Sidebars and footers
- Font type and size
- color scheme
- Photos and illustrations
Mimic the design, color scheme, and elements of trusted websites such as Copying in its entirety is not an option. It's about looking at parts and studying them.
Doing so will result inEven if it is a hurricane, it will create a website with a sense of trust.
Everything starts with imitation. Please imitate the way to create credibility for your website as explained in this article.
I have also written a separate article on how to increase the closing rate of your website. Please see below.
Well, that's it for this time. Thank you very much for your time.