Hi, I'm Takeo Fujii.
In this article, I will explain the three reasons why people start an online course in person and somehow end up failing.
By reading this article, you can avoid the fatal mistake of starting an online course for beginners.
Most instructors make the mistake of creating an online course.
There is a saying that "failure is the foundation of success", but it is not wise to venture into avoidable failure. Failure, especially in the online course business, can cost you years of your life. Please read to the end.
I will carefully select and explain three very important tips.
Anxiety and fear of selling online courses
Now let's get down to business. If you want to sell online courses privately, these are the first three things you need to know. If you want to sell online courses privately, you must feel quite anxious.
Self-confidence, it's an internal issue for me. In the first place, is there anyone who would pay for my knowledge, or is my knowledge worth money?
Or even if you start an online course, how much money do you need to start with? How much will it cost? Will it be profitable as a business? In short, I'm worried about whether I can make money.
There should be this kind of "anxiety because you can't see it".
Then there's the concern that selling online courses might result in bad reviews being written on the Internet...right?
Recently, slander and libel has become a problem. After all, in today's Internet age, it is easy to write slanderous messages.
Part-time cashiers at supermarkets are at the same risk. If you see a cashier's name tag, you can post his or her name on the Internet and say, "Mr. B at supermarket A is a slow cashier.
We live in an age where it is easy to write bad reviews about individuals. It's understandable that in this day and age, it's scary to show your face or sell an online course by disclosing your real name.
You may be frightened of these risks, but this article will address the three concerns you have about starting an online course.
Let's start with the first risk and eliminate it.
(1) Don't be a perfectionist.
Remember, you don't have to be perfect. You don't have to be perfect. Most entrepreneurs fail because they are perfectionists.
When starting a business, most people are faced with the "first step".
This is the problem of "not being able to sell online courses". I want to start an online course, but I can't seem to get it off the ground. This is a common case.
What I find when I analyze beginners in online courses is that they are too perfectionist.
I want to sell my online course, but it's not ready yet.... I've seen a lot of instructors who put off selling their courses like that. If you think about the cause of this, it's perfectionism.
Let's perfect the content of the course before we start selling it. As a result, it takes a long time to complete and is not easy to sell.
The online course is 60% complete, the outline of the course content is done, and I know how to sell it, but I can't sell it. Many people want to somehow perfect it and offer it as the best package to their customers.
However, this is a fatal mistake.
When I created my first online course, I was a perfectionist as well.
I used to think, "I'll make it perfect before I deliver it to the customer," but this was a mistake. But I was wrong. Even if the product is 70% complete, it means "sell it first.
Make an outline of your online course and sell it as soon as you have completed the course. Of course, you will have to sell the online course in an unfinished state.
But I'm going to put it out there. Sell the online course first. And get your first student.
The most important thing is to sell first. Sell it and get your first students. Gather feedback from the students and brush up the online courses you have created in the past. This process of revision is important.
Online courses can be modified even after they are created. The level of perfection can be increased as needed.
This is why you don't need to be a perfectionist. First of all, release your online course even if it is 70% complete.
2) Don't worry about slander.
The second concern about starting an online course is slander. There are many people who are afraid to start an online course because they are afraid of slander.
Most people are afraid of slander. It's unsettling. Especially if you are starting an online course as an individual.
You may think that you don't want your real name to be exposed on the Internet and have bad reviews written about you.
The first thing I would like to say here is that you will never be liked by 100 out of 100 people in the first place.
There are 100 people. Sixty percent of them don't care about you, 30 percent like you, and 10 percent don't like you.
This ratio doesn't apply to everyone, but what I can say for sure is that not 100 out of 100 people like you.
No matter what kind of business you do, no matter how you live your life, there will always be people who like you and people who don't like you. That is why you must first admit that people will not like you.
And if you are slandered without facts, this can be legally dealt with.
In most cases, the reason for being slandered is that the quality of the online courses you sell is poor to begin with. In other words, you need to brush up your skills to make good online courses. That is the best way to deal with slander.
When you make a promise, you need to be able to deliver on that promise.
For example, let's say that I promised at the stage of selling an online course that I would be able to successfully lose minus 10 kilos in three months. Then I will make every effort to create an online course that can really help you lose 10 kilos in 3 months. Keeping this is a promise.
If you keep your promises, you won't get any bad reviews on the Internet. At least the students will be satisfied.
On the other hand, I often see malicious cases where people make promises that they cannot keep. You can't promise that "anyone can easily make a hundred thousand yen. It's impossible, isn't it? I don't have to tell you that these cases get slammed on the Internet.
If you keep in mind to create a solid online course, you will be fine.
3) Be close to customers
The third mistake in selling online courses is to think too much about yourself as the subject.
Create your online courses from the customer's perspective. Be close to your customers. It may sound squeaky clean.
Being close to your customers may seem like a light word. But it's the most important thing I've explained here.
Let's think about it. Why would a customer pay for your online course?
It's simple. They want to solve a problem. They have a problem, and they pay you a lot of money to take an online course with the goal of solving that problem.
Create an online course with the spirit of solving the students' problems.
The online course platform I use, Heights Platform, explains it this way.
"The real success of an online course business depends on students practicing and achieving results."
You are exactly right. Online courses that ignore their customers will become obsolete.
If you create online courses to make money on your own, you may succeed in the short term, but you will not survive in the long term. Provide what your customers really want. To do so, stay close to your customers and adhere to this principle.
I always keep this in mind as well. I hope you will keep this in mind.
[Conclusion] Three tips to avoid failing an online course
- Don't be a perfectionist.
- I don't care about slander.
- Stay close to your customers.
These are three ironclad rules to avoid failure in online courses.
The first one, "Don't be a perfectionist," is especially important. In my case, I start selling as soon as I make the outline and shoot the video. I sell in advance.
You can sell the course quickly by stating on the sales page, "This course is not yet complete, so it is sold at an advance price. This course will be completed in about a month." This will help you sell the online course quickly.
If you try to perfect it and then sell it, it will take too much time. When selling an online course, sell it first and raise the initial funds. Please keep in mind that you will have to brush it up from there.
Now, if you are starting an online course as a business, there are some things you may not know. Please write them in the comments below this article. I will do my best to answer your comments.
I'll see you soon. Thank you very much for your time.