What Is The Best Way To Sell Online Courses? [2022]

Online course platform (LMS)

This is Takeo Fujii. In this article, I will explain which platform (LMS) you should use if you want to start an online course.

It's troubling, isn't it? There are so many platforms in the world.

The most popular platforms for running online courses are Kajabi, Teachable, and Thinkific, all of which are used by many Japanese instructors and entrepreneurs.

Now, there are many different platforms that can provide online courses. On the other hand, there are so many different options that it's hard to know what to use.

So I will explain the online course platforms that I recommend for entrepreneurs.

Recommended systems and tools for online courses

Online Course Recommendation

I'll get to the conclusion first. If you want to start an online course with confidence, I recommend Teachable and Kajabi.

The reason.

  • Many Japanese users
  • having a lot of information
  • The company is highly sustainable.
  • Easy to understand development stance
  • It's stable.
  • Clear fees

Many Japanese entrepreneurs and teachers also use Kajabi and Teachable.

Entrepreneurs who are familiar with marketing tools in English-speaking countries are introducing them on YouTube and blogs, so everyone feels comfortable using these two.

In particular, I focus on three things: clarity, stability, and amount of information.

Teachable and Kajabi have clear fee structures, a large number of customers around the world, little chance of the company going out of business due to financial difficulties, and a wealth of information on the Internet.

In every way, these two platforms stand out from the rest.

If you want to offer online courses as a business, Teachable and Kajabi are not failures (I am also a former user. (I am also a former user of Teachable and Kajabi. I will tell you later why I am not currently using them.)

However, Kajabi costs about 16,000 yen per month.

It's not that expensive, but some entrepreneurs may not have the funds to invest in a platform yet.

I'm currently using it to run my online courses.Heights PlatformIt is.

Selling online courses on Udemy

Udemy Online Courses

In that case.UdemyUdemy is free to register and use. If you want to start an online course for free, Udemy is a good place to start.

Udemy is a platform where 40 million people around the world are learning. The large number of users makes it easy for beginners to sell their products.

In Japan, Benesse is cooperating as a business partner. There is a sense of security in having a major education company as a business partner.

About Udemy's fees

Udemy makes it easy for beginners to sell online courses, but it also charges a commission. When you sell an online course, you will take a commission of 4% minimum to 75% maximum.

If the instructor sells the online course on his own, he will be charged a commission of 4%. This is a lower commission.

Udemy is advertising. If your online course is sold via advertisement, you will get a commission of up to 75%.

Depending on how you sell it, even if you sell the course, Udemy will take most of it. You just have to be careful about that.

However, even with the high fees, Udemy is still very attractive.

It all depends on how you use it. Udemy has high commissions, but they are great for selling low-cost front-end products. There is a good chance that you can make tens of thousands of yen a month as a side business.

These three options, Teachable, Kajabi, and Udemy, are some of the options for offering online courses.

Three points to consider when choosing an online course platform

There are three points that I focus on when I choose an online course platform.

First of all, you should not decide on an online course platform based on the monthly fee alone. It will always fail.

The reason why I recommend Kajabi is because I don't want you to make a mistake. I'll explain later why you shouldn't make a decision based on price.

First, let's start with the first point of choosing an online course platform.

(1) Financial strength of the company/number of customers

Company funds

First of all.financial muscleThis is a good example. Look at the funding power of online course platforms.

Specifically, how many people in the world are using the online courses? How much money do you have coming in on an ongoing basis? Where is the support coming from?

If the number of users of an online course platform is low, there is a high possibility that the company running it will go out of business. There's less money coming into the company, so it won't be able to operate.

This is why I recommend Kajabi and Teachable. Both have a large number of users around the world who continue to use the service every month. Therefore, the risk of the company going out of business within 5 years is low.

2) Amount of information

Online Course Information

The second point to look at is"Amount of information."It is.

If you look up the name of that online course platform on the Internet, how much information will you find?

This is very important. Whether the information is lying around on the Internet or not.

How many people have mentioned the online course platform, such as whether there are review videos on YouTube, or what users have to say about it on Twitter or Facebook?

You can see how much or how little information there is just by looking it up on the Internet.

Be wary of minor online course platforms that you can't find on the Internet.

Past reputation

Online Course Reputation

And the third point to look at is"Past reputation."It is.

When I start my own online courses, I look at the past reputation of the company that runs the platform.

If the company has scammed you in the past, or if the products it has sold in the past have had a bad reputation, then the platform may be dangerous as well.

You can't start an online course with peace of mind. There is a possibility that the company may suddenly go out of business or the management company may fly away.

Choose your online course management system carefully.

In this article, I explained which online course platform to choose to start your online course business from scratch.

Here are three more points to consider when doing so.

  • financial muscle
  • information volume
  • Past Reputation

Please listen to this as a mere fact. I've used online course platforms all over the world. As of this writing, I'm still trying out new platforms.

Some of the online course platforms are worse than many people imagine.

The image below is a scrap from a discussion with the founder of such a platform.

Trouble with online course platforms

It's full of mosaics, but "that's pretty much it, that's too much trouble," I say at the end.

I won't tell you how I got into this kind of trouble here. I don't like to make a fuss. I don't like to make a fuss, but there are enough platforms out there that even I have to say, "Wait a minute.

Functions suddenly stopped working, data was blown up, and lies were told without hesitation.

If possible, I want you to start your own online course business without such stress.

By the way, the most important online course platforms to avoid in this world are listed below.


Please avoid this platform at all costs. I assure you.

To avoid this kind of scam, I introduced how to choose a stable and easy-to-use online course platform.

At least Kajabi, Teachable, andUdemyThere is no need to worry about that. It is the most secure.

One key to this online course business is which platform you choose. Reference.

Also, if you are a sole proprietor who has not yet set up an online course, please read the article below.

>>7 Reasons Why Sole Proprietors Should Launch an Online Course

If you have further questions about how to create an online course, please write your questions in the comments section below the blog post. We will answer them.

See you soon.

The Web Attracting Customers Guidebook 3.0 for the One-Stop Entrepreneur

Free e-book, "How to Create Content That Attracts Customers."
It's hard to create blog posts, videos, and social networking posts to attract web visitors. It takes time and you don't know if the content you create will produce results.

In this free report, I share all of my actual tips and tricks for attracting web customers.

If you put into practice what is written in this free report, you will be able to create a large amount of content to attract customers and get more potential customers more easily than before.

Download your free report now and get more prospects online.

Takeo Fujii
I'm a geek who collects digital marketing resources from around the world. I also write an irregular marketing blog for sole proprietors and entrepreneurs. I'm busy gathering and verifying information, so making money is something I do in my spare time.