Hello, this is Takeo Fujii. In this article, I will explain specific ways to increase the number of accesses to your website.
Many times I have helped clients with websites that had low traffic and did not lead to inquiries or sales.
If the number of accesses to your website is low, please try the methods I am about to explain. These methods are easy to implement, and you can easily see the results.
Less than 10 PV daily, or not a single visitor to your website.An effective way to rescue an underdeveloped and jittery website.I will teach you how to
- 5 Ways to Increase Your Website Traffic
- (1) Select keywords (look for keywords that can win)
- (2) Increase content that makes people feel valued
- 3) Do SEO (aim for the top of Google search results)
- 4) Endure until results are achieved.
- Spread the word on social networking sites.
- [Conclusion] How to dramatically increase your website's traffic
5 Ways to Increase Your Website Traffic
Please take a few minutes now to learn seriously and implement the methods I am about to explain in a second. There are five methods that I am about to explain.
If you don't see results after practicing all of this, please send me a complaint. I guarantee it will work that well.
Let's start with the first one.
(1) Select keywords (look for keywords that can win)
The first method is"Keyword Selection."In order to increase the number of accesses to your website, you need to select the right keywords. In order to increase the number of accesses to your website, you can't avoid "keyword selection".
This is because visitors to your website are attracted by keywords, and they arrive at your website through a Google search.
In other words, look for keywords that your ideal customers will use. By selecting the right keywords, you will be able to attract the ideal customers to your website.
Let's take a concrete example. Look at the image below.
This is an article on our website that explains how to use Dangan page builder.
What's the deal with this article?
Currently, if you do a Google search, you will find it fifth from the top.
In other words, my customers are attracted by the keyword "Dangan page builder" on Google.
In this way, by targeting keywords on your website, you can attract potential customers with the attributes you want to attract.
You can't increase the number of accesses to your website just by leaving it unattended. It is essential to select the right keywords and use them to actively attract potential customers.
Here is an explanation of the pitfalls of keyword selection. That is, "Popular keywords mean more competition.
You can't win by competing with big keywords alone.
Here's an example. Dieting market. It is a huge market with a market size of about 2 trillion yen.
Let's think about this. If you were to choose "diet" as a single keyword, you wouldn't stand a chance, would you?
This is because these keywords are being competed for by your competitors.
Writing a 5,000-word article on "how to lose weight through dieting" will not get you to the top of Google search results. It is impossible.
So how can you find keywords that will increase your website's traffic?The solution is the niche.
Narrowing down this "niche" will directly lead to increased access to your website.
Example: Narrow down your diet to a niche.
Even if you can't get the top Google results for "how to lose weight by dieting," you may be able to by focusing on niche keywords.
For example, let's narrow it down to "men's 40s diet" by gender and age.
There are many rivals for the keyword "diet" and it is difficult to compete. However, by narrowing down the search results by gender and age, and going three levels deeper, it becomes easier to get high search rankings.
"How to Lose Weight for Men in Their 40s."
It's a better way to win than the first. Instead of "Successfully lose weight," "How to help men in their 40s lose weight through dieting" has a clearer target audience of men in their 40s.It is easy to pick up the needs and increase the closing rate.
There is a supplement.
Isn't it too niche? Is there a demand for it?
It's not enough to just focus on a niche.Does the demand exist in that niche?This is important.
By narrowing down your niche, it is easier to attract potential customers who are willing to purchase your website. The number of accesses will increase.
However, if you are too niche, the question becomes whether people will be attracted to those keywords. If you write articles with keywords that people are not interested in, it is difficult to increase the number of accesses.
another articleAs I explained in the previous section, people act in a way that is
- Because I want to solve something.
- Because I want to get something.
Because it's one of these things. In other words, it doesn't matter if you are in a niche as long as there is demand. Please use this as a reference to dig deeper into keyword selection.
(2) Increase content that makes people feel valued
Second. Increase the content that makes the reader feel valuable. This is important when increasing the number of visits to your website.
In the year 2021, there is a huge amount of information on the Internet that humans will not be able to process in a lifetime. It is said that the amount of information received by people today in a day is equivalent to one year in the Edo period.
As you can see, we get an enormous amount of information from the Internet every day. We live in an age of information overload. There is too much information on the Internet.
Now, here's a thought.Why do people come to your website?
Why are they attracted to your website?
Why do people come to your website? What is the value?
There are two reasons why people visit your website.
- I want the information (product, company, etc.) itself.
- For fun/entertainment purposes
We want the information on your website (information value) or we want to enjoy the content on your website (emotional value).
People visit and stay on your website for one of these two reasons. The latter is when people say, "I kind of like this website.
In other words, people will visit your website for one or both of these reasons.
If your website is boring and lacks information value, you will not see an increase in traffic.This is because websites that are deemed to be worthless will be immediately browser-backed.
So what can you do to promote the value of your website? I'll give you some concrete ways to improve it.
Create content that makes people feel valued.
"This website is valuable to me."
Create a website and content that is memorable enough to make people feel that way. This is important.
I've been surfing the web."This page is useful. I'll read it again later."and you may put it in your bookmarks.
The idea is to create content that makes people feel this kind of value.
Here are some specific tips to make you feel valued.
- Include high quality images and illustrations.
- Short paragraphs
- Don't write lies that are not feasible.
- Use red or bold text for emphasis.
- Make your headlines powerful.
- Include supporting evidence.
- Make it easy for a 6th grader to read.
- Put in a parable or story.
Include these elements in the content of your website.
It's the same for all content on your website, not just articles, but also images, videos, and audio. Include these elements.
Without these elements, you will have a website that will be browser-backed within seconds of your visit. This is a very important and effective technique. Conversely, by including these elements in your content, you will also increase the visitor's circulation rate.
The results will clearly change. Please make use of it for your content creation. We hope you find it useful.
3) Do SEO (aim for the top of Google search results)
The third is "SEO".SEO means Search Engine Optimization (Search Engine Optimization).It is.
This is a measure to make sure that your website appears at the top of Google search results.
SEO is a great way to attract visitors to your website from search engines.
"In terms of attracting customers, shouldn't we be doing SEO?"
You might think so.However, you don't have to spend a lot of time and money on SEO.
Basic SEO is sufficient. There is no need to implement advanced SEO strategies.
My thoughts on SEO are summarized below.
Depending on the scale of your business, when attracting customers to your website, the payback is higher if you spend more on advertising than if you spend hundreds of thousands of yen on SEO.
The basics of SEO are enough. So, let's look atI will explain the specific SEO measures I am taking.
Create a website with WordPress
Our website is built using a system called WordPress.
One of the reasons to use WordPress is for SEO. If you just do the basic settings, you can do the rest for free.
I have an SEO plugin "Squirrly SEO" on my website.
This Squirrly SEO is aA reliable plugin that performs SEO for your website in one place.It is.
It will also give you real-time SEO tips when you are writing your articles.
They are like Doraemon.
That's all I do for my SEO. I use WordPress to complete most of my SEO.
In order to achieve the goal of increasing the exposure of your website, SEO cannot be neglected. However, you can't afford to devote all your resources to SEO.
thereforeWe recommend a minimum of SEO to increase your traffic.Small business entrepreneurs need a basic
Countermeasures are sufficient.
4) Endure until results are achieved.
It is very important.Persevere until "fruit."This is surprisingly important.
After all, it takes time for your website to get a steady flow of traffic.
If you want to gain a strong fan base for your website, it is a steady game that you have to be prepared to play for several years.
In my experience, you can achieve 300,000 PV per month in one year. However, there are many people who cannot endure one year, and if you persevere and operate your website for one year, you will see results.
Many people try to increase the number of accesses in a short period of time, but it does not work and does not last for a year.
Therefore, don't look at it in the very short term, but keep a long-term perspective in mind.
It is desirable to work on building a website as a resource for your business.
Spread the word on social networking sites.
Fifth, spread the word on social networking sites. In order to get more people to view your website and increase sales, you need to promote and spread the word on social networking sites.
Google SearchThere are some potential customers that cannot be attracted by In factThere are people who don't search on Google, and there are users who only use social networking sites.
We will talk about specific ways to spread the word on social networking sites.Please spread the updated articles on your website through social networking sites.
Don't just tweet about it, but spread it strategically; promote the articles you write on Twitter and Facebook.
In fact, you can attract visitors from other sources besides Google by advertising "I wrote an article! Please read it." This is a great way to attract visitors from outside of Google.
In my case, I take the "text" out of the updated article and turn it into an image. I then put those images on Instagram and Pinterest. See below.
This is an article I wrote. This article explains a tactic called lead magnets. You can extract the text from this article, make it into an image like the one below, and upload it to Pinterest.
In other words, by distributing a single article content on social networking sites, you can attract visitors from social networking sites before Google is aware that this article content has been uploaded.
By using social networking sites, you can reach out to more potential customers. Use it effectively to increase the number of accesses to your website.
[Conclusion] How to dramatically increase your website's traffic
In this article, I have explained five ways to increase the number of accesses to your website as the way I practice it.
- Select keywords (look for keywords that can win).
- Increase content that makes people feel valued.
- Take SEO measures (aim for the top of Google search results)
- Persevere until you see results.
- Spread the word on social networking sites.
All of them are effective.
The more traffic your website gets, the more visitors you can attract. You will be able to sell more products and services.
multi-In the past, many websites were created as "just for decoration" and left alone.But that's a waste of time.
By working on measures to increase the accessibility of your website, you will be able to attract your ideal customers from the web. So, make sure to take advantage of it.
This is the end of this article. In the next article, I will explain the specifics of how to use a website in your business. If you have any questions, please feel free to leave them in the comments section below the blog post.