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Can You Still Make Money Blogging in 2022?

Bloggers are hard. Blogging is wacky.

Hi, I'm Takeo Fujii.

I started my blog in the fifth grade and actually started monetizing it in 2014. There was a time when I was monetizing my blog by flipping ads on it.

And as of 2021, is it possible to make money from blogging?

If you don't have time to read, I'll give you a quick answer. Answer."Yes."It is possible to make money from blogging in 2021.

However, I am not going to say that it is easy to make money from blogging.

Rather, I will talk one-sidedly about the difficulty of how hard mode it is to make money from blogging in 2021.

Articles on other sites have been conspicuously sweet-talking about how "even monkeys can make money blogging," but I want you to know the proper level of difficulty in making money blogging alone, so I'm going to slap some reality in the face of novice bloggers who dream of a free life.

Earnings are unstable and not guaranteed.

Blogs are at risk of Google Adsense hunting and ad suspension.

First of all, how much money do you plan to make from your blog? I don't know what your goal is, but if you are planning to start a WordPress blog as a full-time blogger and make money on the high street with Google Adsense and ASP product sales, please refer to the following.

first (of all)Bloggers have no guarantees.

Being a blogger sounds good, but the reality is that unlike working for a company, there is no guarantee and no social credit. There are many freelancers who call themselves bloggers in the world.

Living expenses, pension, health insurance, taxes (resident tax, income tax, consumption tax, etc.), and other financial needs vary. Living as a full-time blogger requires a great deal of determination and the ability to move around when you can no longer afford to eat.

And to add to that.Blogging revenue is not stable every month.Assume the risk that your blog's revenue will be reduced to zero due to search engine ranking fluctuations, project suspensions, or Google algorithms.

  • Suspension of affiliate projects
  • Decrease in compensation per unit
  • Google Adsense Hunting
  • Google algorithm change
  • Google Penalty
  • ASP account frozen
  • flood of comments to a blog, exceeding what the blog's owner can answer

The risk that can be assumed in this context is a drastic decrease in revenue due to Google algorithm changes or project suspension.

I know of a case in the past where a blogger who was earning 100,000 yen a month from Adsense saw his earnings drop to 3,000 yen a month due to algorithm fluctuations. Of course, there is no guarantee for bloggers, so there is no remedy for a decrease in earnings (of course).

The critical factor is "social credibility. Bloggers do not belong to any organization, so they have no credit. Bloggers can rent properties, but not if their earnings are considered unstable.

In the first place, socially speaking, you are considered a freelancer. If you have no earnings, you are considered NEET.

If you are in your early twenties, you may be ready to take a risk and aim for blogging rice, but I would not recommend it.

So far, this is for those who are starting a blog with the aim of becoming a full-time blogger. From here on, I'll talk about the reasons why it's difficult to make money from blogging.

Why it's hard to make money with a blog

Blogs have a low LTV.

And the key question is.Blogs are hard to make money from.This is because blogs have a low LTV. This is because blogs have a low LTV.

LTV (Lifetime Value of a Customer) is the total amount of money a person will pay to you in their lifetime.

Let's say you go to a hair salon every month. You make a reservation for the same menu every month.

So you pay a fixed amount of money to the hair salon every month. Every month, a fixed number of customers make reservations.

As a result, the LTV of the beauty salon will increase. This is because they visit the same hair salon every month.

LTV varies depending on the unit price of the product or service and the frequency of visits. See below for a detailed explanation of LTV.

>>How to calculate LTV (Life Time Value), what it means, and how to improve it?

Blogs have a low LTV.

Blogs have a low LTV.

If you have an enthusiastic readership, they will visit your blog again and again. They may even buy the products you introduce.

However.Most visitors won't pay for your blog on an ongoing basis.It is.

There are many deals that say, "For your first purchase, affiliate commissions are 30%," so if you are particular about the deals you handle, your blog will not make money.

With Adsense ads, the unit price is low, sometimes only 30 yen per click, so you really need to increase the number of visitors to your blog.

That's why it's so difficult to make money with a blog.You can earn more money by working part-time.

[Conclusion] Can't you make money blogging?

Blog Is it wacky?

You are free to blog or not.

However, what I wrote in this article can be understood by anyone who has been around the blogosphere for five years.The reality is that the people who say "you can make money with blogging" in this industry are replaced on a regular basis.It is.

In many cases, it is much more profitable to earn money from an hourly part-time job than to dream on a blog with excessive delusions.

While there are successful people who claim to "make money blogging," there are many more who are not making money and are scattered all over the world.

I know this sounds pessimistic, but it is not impossible to earn money. It is relatively easy if you have a low target amount to aim for.

However, there are plenty of bloggers who work for less than a part-time job at a convenience store in the countryside.

I hope this will help you to make a calm decision. If you have any questions, please feel free to write them in the comments. See you soon.

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ABOUT ME
Takeo FujiiFounder, CEO at MiyakoWEB
I'm a geek who collects digital marketing resources from around the world. I also write an irregular marketing blog for sole proprietors and entrepreneurs. I'm busy gathering and verifying information, so making money is something I do in my spare time.