Hi, I'm Takeo Fujii. I'd like to talk about the theme of entrepreneurship. I'm going to talk about the entrepreneurial spirit, or mind.
So far, I've mainly talked about websites, blogs, foreign marketing tools, tactics and strategies.
I drew a line in the sand from so-called mindsets and methods of success.
I don't know why, because I don't think I'm qualified to talk about those mindsets and how to succeed.
I don't consider myself to be a successful person at this time or at the time of this video. I also don't think I'm qualified to talk about mind stuff.
So why did I decide to make this video to talk about such things?
In a way, I was convinced that there was something I could tell them.
Why talk about entrepreneurship?
I can't tell you how to become a millionaire.
I can't tell you the absolute way to become a successful person. However, I have started my own business and it is not doing well. If you are aware that you are an ordinary person, there are a few things I can tell you.
I am not a person who is suitable for running my own business. I am a diligent person who would rather be employed by a company and work in a small way.
When you try to run a business, you feel lonely. You take on the risk yourself. ...I don't have enough hair on my heart to run a business by myself. I'm a coward.
Powerful connections, a sense of genius, talent. These elements are also mediocre. In short, I'm not the kind of person who can start a business and do it well.
An ordinary person runs his own business and receives extraordinary money, just as I do now. I'm not a success story. I am not a success story, but I am getting satisfactory results.
I can talk about the "mindset" to get the least satisfactory results because I am an ordinary person.
I can talk to people who are in the same situation as I used to be, especially those who have a terrible habit of slacking off and not achieving their own goals. You're tormented by self-denial and you've probably given up on life 80% of the time inside.
There will always be people like me in the past. But when you're in business, you need to do it well. And by doing well, I don't mean just income. I want you to be able to make your own choices in life and make your own decisions at each juncture.
There are three things I always want to convey in my mind.
(1) Do it the hard way.
The first is, "It doesn't matter if it's muddy, just do it. It doesn't matter if it's muddy.
I sometimes receive this kind of advice.
Do you have any software that can get more people to your website, or tools that can help you attract more prospects?"
In other words, there are people who are looking for tools and software that can make their work more efficient or, if they want, automate their work.
Of course it's a good thing. You want to make your business more efficient, so using international marketing software is one way to do that.
However, it is "not necessarily" necessary to use it when you are just starting your business.
I'm using a software called Beacon. This Beacon software is great for capturing lists of potential customers.
I also recommend it to other business owners and entrepreneurs. However, I don't think it's a good idea to have one when you are just starting your business.
Beacon is recommended for people who have a somewhat successful business and want to collect more lists.
Why don't I recommend tools and know-how to people who are just starting out in business? It's because there are things you need to do first.
For example, before you pay a lot of money to outsource your website, try creating it yourself, whether it's WordPress or Hatena Blog.
If you want to attract prospective customers, you can set up a contact form in WordPress to acquire them.
I don't want you to be clever. It's okay to be muddy.
The Hatena blog is certainly not cool. Not as your own website. But it still has a certain amount of power to attract customers.
It's okay to put on a show when your business is doing well. If you are not doing well, you will think "let's be smart" or "let's be smart".
In fact, one of the first things to do is to try to do it yourself without spending money, rather than doing it wisely. If you don't do that, you won't have enough money.
It's a lot of money. You build a website, then you advertise, then you do this, and the money just keeps going up and up.
Business can be quite expensive. You have to cut costs as much as possible and "do it yourself". This is necessary at the beginning when you don't have money.
I want you to do it even if it's muddy at first. I want you to do it even if it's not smart. I want you to do it even if you don't look smart.
At first, when I was having trouble, I used to play myself on Yahoo! I would make up my own questions and write in this (question), "Are there any sites that you recommend?
I write "I recommend this site" in my answer with my own account. I did both. At the time, it worked pretty well. The traffic was coming in slowly and gradually.
It's a series of things like this. It's really not cool, isn't it, that he was acting out on Yahoo!
Also, at the time, I was acting out on the 2channel message board to gain access. It's not all that cool, is it?
I knew that I would get better results if I did. What I can share from my experience is that it doesn't matter if it looks uncool or muddy, just do it.
Don't try to be smart from the start. This is important to me.
Don't let the slander kill your heart.
Secondly. Don't let slander kill your mind. It's not so much about "how" as it is about "attitude.
Regardless of business, it is the same when you show your face on the Internet or send out information on social networking sites. In this day and age, slander and libel are prominent.
When I was in middle school, everyone started using smart phones. A few years later, slander and bullying on social networking sites became a problem.
We live in an age where everyone is easily connected to the Internet, where everyone is slandered and everyone has the potential to be slandered.
As you go about your business, there will always be bad reviews and bad word of mouth written. You may be told that you are unreasonable.
The internet is a much lower hurdle than in person. The more insidious a person is, the more bad things they will write on the Internet. In fact, they do.
Of course, if you're scamming people or cheating them out of their money illegally, that's a problem. You can't help but be slandered.
However, even if you're in business for real, you'll be told. I am not an eyebrow-grabber. People say bad things about my face.
Or there might be rumors that "he's involved with anti-sha" or something like that. No, no, no! It's so unreasonable.
But in this day and age, it happens. It happens to everyone. But I hope you don't let the words that attack you hurt your heart.
It's okay to make fun of them. If your own customers complain, you need to listen to them.
But is there any need for you to feel pain about what people who don't pay you or don't have anything to do with you are saying? I don't think so.
The only thing that matters is the customer or potential customer who will pay you. The outside world is not important.
If you're doing business with your face and using your real name, you're bound to get some bad press somewhere. Right now (I'm) an unknown, so I don't have that much to write about.
However, in the past, I too have been called many things on the Internet. After all, these things do happen. I hope you don't feel too much pain.
This is the second one.
3) Focus on the customer.
And the third. Focus on the customer.
When I graduated from university, I was still young and ignorant. I was still young and ignorant when I graduated from university, and there was a time when words like "live your own life," "live freely," and "live by what you love" shook me to the core.
It's kind of nice, isn't it? Living a life doing what you love may seem shallow to people nowadays. But at the time, I was troubled by it.
After all, I didn't know what "self" was. I couldn't get a clear image of "living as I want.
What I can barely remember is that the time when I was "living my life as I like" the most was around kindergarten and early elementary school.
The older I got, the more fences (ties) I had to deal with. My own identity became unclear.
I had this feeling that living my life the way I do was like, "Can I go back to that time when I was really little?
I just think about it now. I don't do well with this mindset. (Unless you love yourself with all your heart and have a lot of heat overflowing from within you.)
If you are unsure of yourself and are in a state of confusion, trying to do something with the help of sweet words will not go very well.
So don't focus on yourself as "selfishness".
It was only when I focused on the customers who would pay me that my business started to take off.
Thinking about the customer rather than "living my life. This is what I value. Ultimately, I think it's okay to do hard work and get paid for it, rather than making money doing what you love.
Even if all you do is what you like, in the end it's all about you. It only satisfies your need for self-approval by being evaluated by others.
The desire for self-approval is particularly troublesome. There is no limit to it. It's like a bucket with a hole in it. Once you fill it, it leaks out again and you want to fill it again.
That's why trying to do well on your own initiative doesn't work very well. Do your best to help the customers who pay you for your services. Keep providing a service that is more than the price you received.
Is your business doing well right now? If so, think about the people who pay you. If so, think about the people who pay you for your services.
It's not a pretty thought. We need to think carefully about what exactly they want and need.
And I hope you will devote your efforts to providing them carefully.
Get out of ego-tainted, poor business.
Of all the mistakes I've made in the past, these three have been by far the most common.
The big mistake is ego-tainted business. Don't fill your business with self-approval. Trying to be smart and cool is also a need for self-approval.
Don't be influenced by your ego or desire for self-approval. Put yourself in the shoes of the customers you have to deal with.
Make the person who pays you your top priority. It's okay to be muddy. Keep working carefully.
Even if you take your business that seriously, slander will still come. Don't be defeated by the abuse and ridicule directed at you.
I would like you to continue your business by putting the voices of your paying customers and your solid reputation above all else.
Rather than success, it is a mindset that is necessary for ordinary people to achieve "satisfactory results.
And it is necessary to get out of the first "swamp".
Everyone is important to themselves. I am the same way. That's why it was hard for me to think about the customer.
At the stage where you can truly think about the other person, that's where the business takes its pulse. I hope this will be helpful to you.