Hi, I'm Takeo Fujii, I started my business as a sole proprietor in 2018 and have been running it until today.
I have been helping entrepreneurs and business owners to attract web customers and promote their businesses.
In this process, entrepreneurs face a common problem. The first obstacle. That's it.I'm afraid of selling my product or service."This is a psychological problem.
I have been teaching people that if you are going to sell something, don't sell it cheap. That's why my clients sell their products at high prices.
Don't sell low, sell high, and that's why I teachWe don't buy what we don't want to buy even if it's sold at a discount.
I believe that if you can put the price tag on yourself, there is no reason to sell at a discount. However, even if I tell you not to sell at a discount, everyone is worried at first, "But I don't know if my product will sell..." or "I'm afraid of getting complaints after selling it.
Afraid to sell Do you feel guilty about selling?
First of all, I have a question for you, the reader of this article. Are you afraid to sell? Do you have fear or anxiety? Please answer honestly. If you have a fear of selling, please read this article carefully.
Most of the fear of sales is an illusion. It's a psychological issue, like if people don't like you or if they complain and ruin your reputation.
Let's go back to the beginning. Is the product you're selling shoddy? Is the service you are providing to your customers a scam? Are your customers happy when they buy from you?
Here, if you are not confident in your product, you will feel guilty about making a sale.
What I'm selling is not a fraudulent product. But I don't feel confident about it. In other words, in order to overcome this fear of sales, you need to rethink the roots of your psychology.
5 Ways to Overcome Your Fear of Sales
Here are five ways to overcome your fear of sales. All of them are effective and practical. Besides, they are quick and effective.
If you are an entrepreneur, this is a method that you can adopt right now.
(1) Create a product that sells for 10 times the price.
The first is simple. Don't make a product that you lose confidence in by selling it.
The key is whether you yourself like the product, whether you can confidently offer it to your customers, and whether you believe in it.
No matter what kind of product or service you are selling, it is the same thing. You have to be confident in the product or service you are selling.
I am selling an online course. The course is not cheap. But I'm confident about it. I am confident that my customers will be satisfied and happy with this price.
In order to have confidence in your products and services, it is important to "give it your all without being stingy.
Online courses are easy to understand. Even rare knowledge and know-how can be put into online courses. Don't leave anything out.
It is important for you to be confident in your product before the customer likes it. To do this, you have to put everything you have into your product without being stingy.
Make something that will be appreciated even if you sell it at ten times the price. Your customers will definitely be grateful. They will rave about it. I make my products as if I were selling them at 10 times the price.
Assume the risk that customers will leave without buying.
The second is to drop in "what will happen to the customer if they don't buy?
Let's say you're in the coaching business. Your clients may need your coaching. But if you don't offer it for your own internal reasons, they may go in the wrong direction.
My coaching services aren't at the stage where I can accept money from people yet."
This is something that time and honing of skills will not solve. No matter how much you hone your skills, this idea will never change. What you need is to "just get it out there".
What are the negative consequences for your client of not receiving your coaching? Try to put yourself in their shoes.
Clients who don't take your coaching may be tricked by other bad coaches into receiving useless advice while being robbed of a lot of money. There's even a possibility that they might attend an expensive and non-existent self-help seminar.
Or let's say you are a tax accountant. How much money will your clients lose if they do not seek your advice? They may have to worry about accounting, which may interfere with their main business. Or, they may be bombarded by other unscrupulous tax accountants who may try to sell them on risky tax strategies.
You want them to correctly perceive the value of your product or service. The people around you may not be as passionate, skilled, or knowledgeable as you are. So you are charging a high price in spite of that.
What is the reason you only charge low rates? Don't underestimate yourself. As I explained above, it should be "a product or service that costs ten times as much. That's why you should charge a fair price.
And we have to make sure that we provide for our customers. It means we must not run away for the sake of our customers.
Provide a money-back guarantee.
Third, if you are still worried after all this. Try adding a money-back guarantee.
This is a courageous thing to do. But it is obviously better than getting complaints. You can simply refund the money.
Create a great product that sells for 10 times the price, and offer it to customers who are struggling. On top of that, try to provide a money-back guarantee.
If you're not satisfied, we offer a 14-day money-back guarantee.
If you try it, you will see that most customers do not refund. Don't worry. I also offer a money-back guarantee on some of my products. You can still run your business.
If you are afraid to sell, you can allow the customer to cancel after the sale. If they don't cancel, then you can take the money. That's it.
Try it out and see for yourself.
You don't have to sell it.
On a personal note, in the past I've had the experience of diving into sales. I've also done telephone sales. I am a small person, but I wanted money, so I did sales even though I didn't want to.
However, I began to notice that the probability of making a sale was low when I tried to sell. No matter how attractive the sales talk script I created, it was too inefficient to begin with.
So I stopped trying to sell. No more sales, no more product descriptions, no more explanations of features.
I created a sales page and a catalog that could be viewed by potential customers at any time on the Web. As a result, people who wanted my products started to buy them without my sales.
When you do sales via email, phone, or in person, you inevitably run into the wall of efficiency.
I now keep my sales materials and pages on the web for potential customers to view at their leisure. Therefore, the only people who contact me are those who want to buy.
We don't try to sell them on the benefits of the product by highlighting the functionality of each item.
Create and prepare catalogs and sales materials. And make them available to prospective customers at any time. This is highly recommended.
Do not lie in your sales letter.
And what I try to do is "never lie in a sales letter.
If you are an entrepreneur or a business owner, you probably want to maximize your sales. I agree with that sentiment. In fact, I can understand the part of you that thinks it's okay if your sales letter is full of lies and hyperbole, as long as you get no complaints and sell a lot of products.
Having said that, I do multiple checks to make sure that I don't lie in my sales letters. I am also very careful about hyperbole. Not only does it violate the law, but it also undermines the trust of the customer.
No matter how much you create a USP and appeal to your uniqueness, if you tell one lie, your branding will fall off and you will lose credibility.
It's not a good idea. I'm only interested in sustainable business and not in making a quick buck.
If you make it a rule not to sell anything until you've forced yourself to write a lie, you'll start to feel less nervous about selling. It's almost like self-brainwashing.
[Conclusion] How to overcome the fear of sales
I didn't talk about a single technique. Only the muddy way. You may be disappointed.
But even if you just write down these five methods on a notepad and read them before work, your fear of sales will diminish. If you are afraid of sales, create a countermeasure to your fear.
I'm going to be sneaky in this post and say that I too was terrified of doing sales.
Even after creating a sales talk script and practicing in front of a video camera many times, the tips of my hands were shaking when I actually made a sale in person.
You may laugh, but even I have been running my current business for three years now. I was finally freed from the fear of sales when I thought of the person (customer) on the other side of the screen.
I know it sounds pretty neat. However, people who are like me seem to do better when they do business "for the sake of the people around them" rather than "for the sake of money.
Please make use of the contents of this article. I'll see you soon.